AI Photobooth
AI Photo-booth: A Museum Experience Where Every Visitor Becomes an AI-Generated Character @ Param Innovation
Project Type: Interactive Experience & Installation Design
Tools: Figma, Affinity
Keywords: AI, Photobooth, Museum Experience, Interactive Design, Gamification, UX Design, Character Generation
Overview: Built with Param Innovation Team for Vedanta Make-athon, this wasn't just a fun photo experience, it was a strategic one. Rooted in Vedanta's Tattvas, the AI Photo booth turned 1000+ visitors into AI-generated characters while quietly doing the real work: driving interaction, building brand awareness, and collecting visitor data seamlessly. Delight on the surface, strategy underneath.
The Original Brief:
Create an interactive photobooth where users manually select their gender, then choose which character they want to see themselves transformed into before taking a photo.
Initial Problem Statement ⁉️
I noticed an issue...
The brief gave users too much control and zero surprise.
Pre-selecting your character kills the magic—there's no discovery, no shareability, no "I have to show this to my friends" moment. It was predictable. Safe. Forgettable.
My Intervention 💪
How did I go about this?
Mystery & Enthusiasm
I flipped the entire experience. I removed all the upfront choices and moved the intelligence to the backend. Now, users simply take a photo and wait. The AI processes their image, analyses their features, and assigns them a character. The mystery happens in that gap between the click and the reveal.
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💪 Removed manual selection → Added AI-driven character mapping.
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🤨 Eliminated predictability → Introduced suspense and anticipation.
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👀 Shifted control from user to experience → Made the reveal feel personalised, not chosen.
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🚀 Added BuzzFeed-style descriptions → Gave each character personality and share-ability.
Role & Responsibilities 📋
What was my role in the project?
Creative Pivot 👩🎨
Challenged and reworked the original brief to center the experience around mystery
Concept Development 👩💻
Pitched the AI-reveal approach that removed user choice in favor of discovery
Character Creation 🤖
Ideated all character personas aligned with the exhibition theme
Copywriting ✍️
Crafted personality-driven descriptions that made results feel personal and worth sharing
Technical Collaboration ☎️
Worked closely with developers to execute the backend logic flawlessly, seamless AI mapping, no interface friction
Lead Capture Strategy 🚀
Designed QR-based download flow that converted engagement into 300+ contacts
The Impact 🚀
At an exhibition with 1,000+ attendees, we hit a 30% engagement rate
300+ unique users in just 48 hours.
People lined up multiple times. They brought friends back. The mystery made it irresistible. I killed the boring part. By taking away choice and adding surprise, I turned a customisable photo tool into an experience people couldn't predict—and couldn't stop talking about.
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